BUILTDIFFERENT
Stroke at 37. Diagnosed with MS 2 months later… Still building!
Current
The Foundation
37
The age everything changed
Two decades of WordPress development. A quarter century in construction. I’ve spent my career building things that last — from steel-frame structures to scalable digital platforms.
Then life tested whether I was as resilient as the things I built. A stroke at 37. An MS diagnosis. Most people would slow down.
I built faster.
The stroke didn’t stop me. The MS didn’t stop me. They sharpened my focus. Now I build with the clarity that comes from knowing exactly what matters.
I build cool shit for people who are serious about what they do.
What I Do
Six disciplines.
One builder.
01
WordPress Development
Complex builds, custom themes, headless architectures, and full-stack solutions. Twenty years of shipping production WordPress at scale.
02
Digital Strategy
From concept to execution. I don’t just plan — I build what actually works. Strategy without implementation is a PowerPoint.
03
AI & Automation
Integrating intelligence into workflows that scale. Building smarter tools for real-world problems.
04
Construction Leadership
25 years directing builds from blueprint to final inspection. Physical infrastructure expertise.
05
Brand Development
Crafting identities that stand up and stand out. From name to launch to long-term positioning.
06
Technical Consulting
Solving the problems others walk away from. Architecture reviews, rescue projects, scaling bottlenecks.
Current Work
What I’m building now.
Primary Brand
BuiltWTF
Daily-driver brand. Where the work lives and the ideas ship. Building in public, documenting the process.
AI + WordPress
LovableGazelle
AI automation meets WordPress engineering. Building smarter tools for the modern web.
Resilience
SurvivorScience
Resilience research and recovery science. Built from lived experience, backed by data.
Content
FieldContent.com
Content strategy for the field — bridging the gap between digital platforms and physical operations.
The Proof
What people say.
He always goes above and beyond and always retains his cheerful disposition even after all that he has been through. A true testament to resilience and professionalism.
Working with this team has been a game-changer. Their creativity, passion, dedication, and enthusiasm brought our business to new heights.
Will is very detail oriented and a dedicated web designer. His expertise helped my website be recognized by Google and brought real visibility to my business.
Will is an incredibly passionate and knowledgeable digital marketer. His expertise in Go HighLevel and automation strategies brought real, measurable results to my coaching business.
His technical skills are matched only by his dedication and professionalism. A true asset to any development team and someone you want in your corner.
Will brings exceptional creativity and technical expertise to every project. He consistently delivers outstanding results that exceed expectations.
The Q & A
Questions? Answered.
What makes your approach different?
I combine 20+ years of WordPress development with 25 years of construction leadership and real agency experience at WebDevStudios. I also bring GoHighLevel automation expertise and a personal resilience story that shapes how I approach every build. Most developers know code. I know code, business, and what it takes to actually ship.
What services do you offer?
WordPress development, GoHighLevel automation and marketing systems, digital strategy, branding, and technical consulting. I work through three brands: LovableGazelle.com for home service businesses, SurvivorScience.com for stroke and MS recovery, and BuiltWTF.com for advanced web development.
Why home service businesses?
25 years in commercial construction. I understand real work, real hustle, and what marketing actually works for trades. Most agencies don’t get it. I lived it. I know the pain points because I’ve been on both sides of the business.
What is GoHighLevel and why should I care?
GoHighLevel is an all-in-one marketing automation platform that combines CRM, funnels, email and SMS, scheduling, and workflows. Built for agencies and service businesses. If you’re juggling five different tools to manage leads, GHL replaces all of them. I build and optimize these systems for clients daily.
How did you get into web development?
Started 20+ years ago tinkering with WordPress. What began as a side interest grew into building complex systems, custom themes, and headless architectures. I eventually worked at WebDevStudios at the agency level, shipping production WordPress for enterprise clients. Never stopped building.
What’s your story?
Stroke at 37. Eighteen months in a wheelchair. Diagnosed with MS two months later. I rebuilt everything — my health, my career, my purpose. Now I run three brands, build for clients who take their work seriously, and prove every day that resilience isn’t a buzzword. It’s a lifestyle.
Let’s Build.
Are you ready to build
something amazing?
You’re already serious about your work. Let’s level up your results the right way.
Get In Touch
Let’s build
something.
Have a project that needs serious execution? A WordPress problem no one else can crack? A build that needs both brains and backbone?
WillSchmierer.com
Agentic Engineering • WordPress • Strategy • Trades